Voices in your head
THE BUSINESS CASE FOR PODCASTS
Everybody is talking about podcasts these days, and there is some terrific content out there. Conversely, there are some real shockers.
My job is to create content that is compelling to listen to. And there are some simple rules. Does it tell the audience anything new? Is it an enjoyable listen? Does it draw you in and make you want to never miss an episode?
Obviously there are technical aspects too. Are people talking close enough to the microphone? Have distracting noises been removed? Are there awkward silences that can be edited out? Is there an audio treatment that can make it an easier listen?
Then there's presentation technique. Is the host engaging? I usually host the podcasts I produce, so hopefully I've got that covered. But you do hear a lot of podcasts out there that sound like boring in-house corporate presentations.
Podcasts are a unique opportunity to develop an affinity with an audience, in the same way radio did in the days of old. Done right, it can mean clients and prospects are hearing your point of view for 15 or 30 minutes, once a week, maybe even once a day. That's a powerful proposition, that I am ready to help you with.
Director of Loudmouth Communications